Elevate Sales Excellence: Automotive- Single Dealership

What's Inside

Track A — Sales Floor Mastery (10 Modules) Everything a rep needs, in the order they'll actually use it:

• The exact Meet & Greet script that sets the tone in the first 10 seconds

• The S.P.A.C.E.R. needs-assessment method for uncovering what a customer really wants

• A full trade appraisal and vehicle walk-around process

• Test drive scripting and trial-close questions

• A complete negotiation playbook, from opening the numbers conversation to presenting the offer

• 9 real objections your team hears every week — with word-for-word responses

• A full closing library, matched to how the customer is actually behaving

• Delivery day and a follow-up sequence that turns one-time buyers into repeat customers

• A current market snapshot on how today's buyer actually shops

Track B — Sales Leadership (7 Modules) Everything a manager needs to develop a team that keeps improving:

• A structured way to assess individual rep performance

• Collaborative goal-setting that reps actually buy into

• One-on-one coaching frameworks and role-play exercises

• How to build a team culture where reps learn from each other

• A review cadence for weekly, monthly, quarterly, and annual check-ins

• Recognition and incentive program structures

• A continuous feedback loop to keep the whole program improving over time